Friday, February 08, 2008

Addicted to Trading


Death of a game addict

Read the article. Substitute the word EverQuest with Trading.

Addicted to Sex and Money

A professor of neuroscience and psychology from Stanford University, Brian Knutson, made a startling discovery: our brains lust after money with the same neurons they crave sex. Moreover, these are the same neurons with which one experiences the high from cocaine.

Knutson used a fMRI test, that can detect which areas in the brain are used when a certain task is being performed, on student volunteers while they were executing mock stock-and-bond trades. What happened in the brain? Blood was rushing to the brain's pleasure centre indicating a higher activity
in this region.

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